Understanding the Power of Local SEO for General Contractors

People consider online reviews just as useful as personal recommendations, so it’s essential to understand the importance of implementing a solid local search engine optimization (SEO) strategy to reach potential clients.

When people are searching for a general contractor or home renovation services, they usually turn to the web to search for highly-rated services in their area. People consider online reviews just as valuable as personal recommendations, so it’s essential to understand the importance of developing and implementing a solid search engine optimization (SEO) strategy to reach potential clients. Here are just some of the benefits of investing in local SEO to promote your general contracting business.

SEO Marketing to Reach Your Community

A few decades ago, businesses relied on Yellow Page listings to make themselves known to clients looking for particular products and services. According to data from 2021, 99 percent of consumers perform online searches when looking for a local business, with 21 percent performing such a search every day. It’s critical that you harness the power of local SEO marketing to appeal to those looking for general contractor services in your area. The more visible you can make your business, the more likely you are to attract new customers.

How to Optimize Your Website and Increase Your Visibility

You can take several simple steps to ensure that search engines start to view your website as credible and trustworthy, thus boosting your website in the search results—particularly to searchers in your area. First, make sure that your website loads quickly and displays well on mobile devices, as more people are using their phones to perform searches for products and services. Next, focus on including content that is easily digestible, relevant, and responsive to what your clients need. The more your content can anticipate and address common consumer questions, needs, and concerns, the more SEO-friendly your website will be. Finally, organically include your service areas to ensure the search engine displays your website near the top of the search results for people looking for general contracting services in your local area.

Track and Tweak Your Local SEO Efforts to Maximize Your Impact

Building and implementing a local SEO marketing strategy is not a “one and done” effort. It’s essential to monitor the effectiveness of your work to determine whether you need to make some tweaks to maximize your reach. Fortunately, there are several available tools to help you monitor your campaign’s effectiveness and track how many leads you receive after implementing the new local SEO strategy. Many businesses find that they need to make a few adjustments along the way to maximize their reach and appeal to potential customers in their communities.


If you are ready to grow your general contracting services business and bring in more clients, call Miter Digital today at (503) 567-4954 to learn more.

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