If you are looking to grow your general contracting business this year, focusing on building and maintaining an engaging and effective website is a great place to start. As more people shop for contracting services online, it’s essential to have a website that sets your services apart from others in your area and catches the attention of search engine algorithms. Here are three key components of an effective website to market your general contracting services and grow your business.
1. Include Client-Centered Content
Your website is not meant to speak to other general contractors—your primary focus should be on inspiring customers to enlist your services. Websites that are too full of professional jargon or industry terminology fail to engage your average customer, so take some time to consider what potential clients are looking for when searching for general contracting services. Think about what inspires people to remodel or redesign their homes, and write content that addresses these needs and dreams. When potential clients visit your website, they will feel like you understand their goals and will be more inclined to enlist your services.
2. Make Sure Your Website is Mobile-Friendly
With each year that passes, more people are performing web searches on their mobile devices instead of their computers. It’s essential that your website loads quickly and displays correctly on mobile devices, as many of your potential customers will use their phones to search for general contracting services in their area. Make sure that all images display correctly on the mobile version of your website, and consider breaking up long blocks of text to make it easier for visitors to consume your content. Additionally, you should check to see if contact buttons are readily available on each page, allowing site visitors to contact you or schedule an appointment with a simple click of a button.
3. Showcase Your Brand and Your Core Values
People are increasingly drawn to companies and brands that showcase and articulate their mission and values. They want to know more about the people behind the website and services so they can put their trust in them and move forward with confidence. Consider fleshing out your “About” page to highlight who you are and how you hope to help clients achieve their home renovation dreams. Site visitors will appreciate your company’s willingness to engage and connect with them by showing them the people behind the business.
If you are looking for ways to grow your general contracting business in 2022, call Miter Digital today at (503) 567-4954 to discuss your digital marketing goals.
