If you are looking to grow your general contractor or home services business, now is the time to think about your digital marketing strategy. The new year offers the opportunity for you to evaluate what strategies are working well and identify and improve upon ones that are not. Here are a few tips to help you maximize your marketing efforts in 2022.
Know What Your Customers Need
Quality home services businesses put the needs of their customers first. The construction and home services industry is highly competitive, so it’s important to set yourself apart from other services. Think about what your clients are looking for—what are their primary goals? What “wows” them or exceeds their expectations? What qualities or services can they get from working with your business that they won’t get anywhere else? Once you can answer these questions, you will have some concrete language to offer potential customers and inspire them to choose your services over the competition.
Build and Maintain an SEO-Friendly Website
As a general contractor, you spend most of your time working with customers and attending to various projects. Maintaining your website may not be a top priority, but taking the time to make some simple updates can go a long way in boosting brand awareness and engaging customers. Your professional website should load quickly, present information in a clear and intuitive way, and display contact information so customers can get in touch with you via a simple click or phone call. Additionally, make sure to integrate SEO-friendly keywords that mention your local area to make your site more visible to search engine algorithms. Gradually, your website will start to display more prominently and frequently when people in your area are searching for home services companies.
Ask Customers to Write Online Reviews
One of the most strategic ways to grow your business and help your website steadily rise on search results pages is to obtain online reviews from satisfied customers. The more that search engines like Google see your business receiving a steady stream of positive client reviews, the more authentic and trustworthy your website and services will become. Find ways of requesting reviews from clients—you can even streamline the process by sending an email to your clients with a quick link to the review site. Remember, one negative review is not the end of the world; as long as you respond to it with professionalism and genuine concern for the experiences of all your customers, you will project your authenticity and commitment to providing quality services.
Ready to discuss your digital marketing goals for 2022? Call Miter Digital today at (503) 567-4954 to get started.
