If you are looking to attract more home services clients, it’s time to consider implementing marketing efforts that prioritize and emphasize the client experience. Essentially, taking the time to understand your clients is essential in helping you create marketing content, campaigns, and strategies that speak to their needs and goals. Below are a few people-first marketing strategies to help you grow your home services business steadily and sustainably.
Get to Know Your Clients
Understanding your clients is the first step in creating more effective and successful marketing campaigns. Take some time to think about your current clients and those you’ve already served. Think about their needs, concerns, and goals, looking for any commonalities. Consider what types of services and products they favored, as well as the top qualities they appreciated about working with you (i.e., promptness, clear communication, etc.). Once you’ve generated a list of some of these needs, goals, and concerns, you can use this information to inform and refine your approach to marketing.
Anticipate and Respond to Client Needs
Use the insights you’ve gained to create your marketing strategy. Examine your current website from the client perspective and identify areas where you could connect and engage more fully with potential clients. Change your wording and content to respond directly to what clients are searching for, focusing more on their needs than on promoting the business itself. Consider advertising your home services on popular social media applications, such as Facebook and Instagram, where you can target prospective clients in your area within a specific age range who may be interested in your services. Additionally, these efforts can be easily tracked and monitored, allowing you to quickly identify areas of success and areas that need improvement.
Show Clients How Much You Care
One of the most powerful marketing tools is happy and satisfied clients. They may recommend your services to a friend or family member, bringing you more business. However, when you ask satisfied customers to write an online review, this simple action can dramatically increase your company’s visibility—not to mention a measurable increase in client leads. Asking clients to write you a review shows that you care about their feedback and that your company is genuinely invested in providing excellent customer service in everything you do.
If you’re interested in finding more ways to grow your home services business, call Miter Digital today at (503) 567-4954.