As we move into the New Year, it’s time to take stock of how your digital marketing strategies are performing. Professionals in the home services industry should assess their digital marketing efforts and identify areas that require improvement. In recent years, digital marketing has expanded beyond newsletters and online ads to include more personalized and effective tools designed to engage clients. Here are a few essential digital marketing trends for the home services industry in 2022 and beyond.
Focusing on the Customer Experience
With so many home services companies available to help customers achieve their project goals, it’s essential that you find ways of separating yourself from the competition. Customers are increasingly drawn to businesses that express genuine interest in the client experience. They want to know that the professionals they work with understand their needs and are committed to helping them transform their vision into reality. Find ways to communicate your investment in the client experience—think about the word choices and tone of your website content, the visuals you use, the intake process, and other touchpoints with customers. The more you can make your customers feel welcomed and valued, the more likely they will be to move forward with your business.
Writing SEO-Friendly Content
As search engines evolve, businesses must keep up with search engine optimization (SEO) best practices to ensure their website and content continues to rank highly on results pages. Search engine algorithms, such as Google, are favoring organic content that is not full of “keyword stuffing” and other stilted-sounding content. The more you can anticipate common topics your customers are searching for, the easier it will be to create content that responds to these questions. When people in your area search for a home services topic, the search engine algorithm will start sending them your way because your website will display relevant information. From there, visitors can click a button to schedule a consultation with you, ultimately resulting in more leads.
Consider Social Media Marketing
People are spending a considerable amount of time scrolling through social media, so why not market your home services business to this captive audience? Creating a professional social media profile is a great way to build your brand awareness and show potential customers some of your recent projects. These highly visual mediums allow you to showcase your renovations, customized designs, and other services. You may also want to consider launching a social media marketing campaign to reach more customers in your area.
If you’re ready to take your digital marketing strategy to the next level, call Miter Digital today at (503) 567-4954 to discuss your goals.